Subreddit guide

r/startups: self-promotion rules & buyer-intent guide

Promotion banned~1.8M members · 9 published rules · checked 2026-07-02

r/startups bans direct sales, advertisements, and promotional posts of any kind. Products may only be shared in the designated monthly "Share Your Startup" thread. Discussion posts must not tie strategies to your own project by name or URL, and submissions must be at least 250 characters. Feedback requests belong in the weekly feedback thread only.

2high-intent buyer conversations found on r/startups in the last 30 days by FindEvo's scoring.

Self-promotion status

Direct promotion banned — monthly Share Your Startup thread is the only exception.

Karma & account requirements

No explicit karma minimum in the published rules, but AMAs require mod approval with 2 weeks lead time, and blog links need prior mod approval.

The r/startups rules that decide whether your post survives

Digest of the subreddit's published rules as of 2026-07-02, focused on what matters for founders doing outreach. Always re-check the live rules before posting.

No direct sales, ads, or promotion
Promotional posts of any kind are removed. The stickied monthly Share Your Startup thread is the designated exception.
Submissions must not name your project
Discussion posts must cover strategies and experiences WITHOUT tying them to your own product's name or URL — and need at least 250 characters.
Feedback requests are thread-only
All feedback requests (including surveys and polls) belong in the weekly feedback thread. You can repost each week.
No PM/DM solicitation
Asking users to DM you — or announcing that you DMed someone — is against the rules. Discussion stays public.
Blog sharing needs prior approval
Sharing your own blog requires prior mod approval and the full content pasted into the post — a bare link is treated as self-promotion.

What buying intent sounds like on r/startups

Promotion rules limit how you can talk — they don't stop buyers from talking. These are the phrase patterns that signal a potential customer in this community:

  • how do you get your first users
  • what tools do you use for customer discovery
  • struggling to find early adopters
  • is there a tool that does X
  • how did you validate demand

What actually works on r/startups

Post angles that consistently land inside this community's rules — framed as value, not promotion.

  1. 01"What I wish I knew before shipping v1" — hard, specific lessons
  2. 02Comment-led: answer 'how do I find first customers' threads with operator detail
  3. 03Weekly-thread share framed as a lesson, not an announcement

FindEvo watches r/startups for these buying signals — and keeps you inside its rules.

It scores every new post for buying intent, flags each subreddit's self-promo policy before you engage, and never sends a message for you — you reply in your own voice, which is exactly what these communities' rules reward.

r/startups — frequently asked questions

Can I post a link to my startup on r/startups?

Only in the monthly Share Your Startup thread, which is stickied at the top of the subreddit. Anywhere else, posts that name or link your own project are removed under the promotion rules.

How do founders find customers on r/startups without promoting?

By answering the questions buyers already ask — threads about tool recommendations, validation struggles, and acquisition problems. Reply with genuine help in your own words; the subreddit explicitly permits relevant links in comments when they answer a question rather than promote.

Does r/startups have a karma requirement?

The 9 published rules don't state a numeric karma minimum. Moderation instead gates by format: promotional content is thread-only, blog posts need prior approval, and AMAs require two weeks of mod lead time.

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