Subreddit guide

r/SaaS: self-promotion rules & buyer-intent guide

Strictly limited~150K members · 11 published rules · checked 2026-07-02

r/SaaS permits occasional promotion under strict limits: at most one mention of your product every 60 days, with your affiliation disclosed in the post. Selling, soliciting clients, cold-DMing members, and "I'll review your product" posts are banned. Notably, rule 11 bans promoting SaaS built for advertising, promotional outreach, or lead detection entirely.

Self-promotion status

1 product mention per 60 days, affiliation disclosed — and zero promotion for lead-gen/outreach tools.

Karma & account requirements

No numeric karma rule, but accounts focused solely on promotion are removed, and surveys/polls require mod approval via Modmail before posting.

The r/SaaS rules that decide whether your post survives

Digest of the subreddit's published rules as of 2026-07-02, focused on what matters for founders doing outreach. Always re-check the live rules before posting.

No vendor spam — 1 mention / 60 days: Occasional promotion is tolerated at most once every 60 days across posts, comments, and links — with affiliation clearly disclosed. Promotion-only accounts get removed.
Lead-gen & outreach SaaS can't be promoted at all: Rule 11 bans promotion, launch announcements, feedback requests, and user acquisition for SaaS made for advertising, promotional outreach, or lead/opportunity detection.
No selling or soliciting: The community is for knowledge exchange, not a marketplace — no selling services, soliciting clients, or cold-DMing members.
No "I'll roast/review your product" posts: Offering free reviews, audits, or roasts is prohibited regardless of intent — treated as personal branding.
Original, human content only: Low-effort and spammy content is removed; posts must show original human thought and add value to the SaaS discussion.

What buying intent sounds like on r/SaaS

Promotion rules limit how you can talk — they don't stop buyers from talking. These are the phrase patterns that signal a potential customer in this community:

“what do you use for onboarding emails”
“alternatives to [tool] that don't cost a fortune”
“how do you handle churn”
“looking for a tool to track trials”
“anyone tried [competitor]? frustrated with it”

What actually works on r/SaaS

Post angles that consistently land inside this community's rules — framed as value, not promotion.

01"Analyzed our first 20 customers — here's where they actually came from"
02Pricing or churn experiment with real numbers and a genuine question
03Acquisition-channel post-mortem (what worked, what wasted time)

FindEvo watches r/SaaS for these buying signals — and keeps you inside its rules.

It scores every new post for buying intent, flags each subreddit's self-promo policy before you engage, and never sends a message for you — you reply in your own voice, which is exactly what these communities' rules reward.

See how FindEvo works View pricing

r/SaaS — frequently asked questions

Can I promote my SaaS on r/SaaS?

Within limits: at most one mention every 60 days, with affiliation disclosed at the start or end of the post. But if your product is a lead-generation, outreach, or advertising tool, rule 11 bans promoting it there entirely — engagement has to be genuinely non-promotional.

Why does r/SaaS ban lead-gen tool promotion specifically?

Because those tools' natural marketing motion — automated outreach and opportunity detection — is exactly the behavior the subreddit moderates against. The rule removes the incentive to demo that behavior on the community itself.

How strict is enforcement?

The published rules commit to concrete penalties: disguised or shortened URLs are a direct ban, promotion-only accounts are removed, and surveys posted without Modmail approval are taken down.

Related subreddit guides

r/microsaas

Share with backstory and insights — bare links, DM requests, and black-hat tactics are removed.

r/startups

Direct promotion banned — monthly Share Your Startup thread is the only exception.

r/indiehackers

One SHOW IH post per product, framed for feedback — repeat promotion is removed.

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